
Signage is just about as old as humans. Where people have existed, they’ve always needed some way of pointing out places of interest and other informative tidbits. But, considering we’re not cavemen anymore, we also shouldn’t limit ourselves to physical signage either.
The latest trend has been to segway into digital signage. What is digital signage you may ask? Well, luckily, we’ve got this handy dandy post to explain just what it is and how you can put it to good use. Let’s first get started with what exactly digital signage is and then progress from there.
What is digital signage?
When people use the terms “digital signage” or “electronic signage,” they’re talking about digital displays that are used to either inform or advertise. These systems are showing up all over the world.
Both retailers and transit systems are increasingly using this cool new way of displaying information, and this is now spreading to corporations, campuses, and government institutions in order to use new technology to take on an age-old task.
What are some of the benefits of digital signage?
In order to communicate with people today, you need to target ways of receiving information. Since those ways are increasingly going digital with computers and smartphones proliferating, it only makes sense that the next focus in signage would also be to go digital. This way, you can reach a larger audience and convert leads more effectively.
Digital signage isn’t just cool, it’s also more efficient that printed posters, bulletin boards, and email because you can display breaking news right in real-time, you can have multiple things on-screen at one time, screens are bright and naturally show motion, it’s cheaper to print for large audiences, it’s the greener option, and you can change what’s on-screen throughout the day.
Why should I go with digital signage?
There is a number of reasons why you should go with digital signage. Digital signage doesn’t just engage and inform more people in a reliable way, it’s also a modern approach to communication that will draw viewers in with its screened, bright, and interactive experience.
This will also, for instance, allow you to send emergency weather alerts that can save lives in seconds instead of having to rely on other slow methods. It can be as simple as sending a text message to all phones in an affected area in order to make sure that as many people are as informed as possible.
What kind of content can be shown in digital signage?
The good news about this aspect of digital signage is that the options are virtually limitless. You can use old school text and graphics, flash with audio and video, event schedules, PowerPoint presentations, news, weather, and stock updates, interactive directories and wayfinding, alert notifications, websites, surveys, polls, and contests, social media and RSS feeds, cable streaming and feeds, and much more.
The really cool thing about digital signage is just how versatile it is. If it can be seen and/or heard, chances are it can appear on digital signage. This is a level of functionality that you’re not going to come close to with traditional signage.
Can digital signage be used for alert notifications?
As we briefly touched on earlier, digital signage can, in fact, be used for alert notifications. This can be totally automated, or you can also choose to make these manual notifications. These can be pushed to an email service or sent via text message. In effect, this gives residents the first notification of an emergency before it even happens, ensuring a high level of safety in the community.
Are we limited by number of displays?
Simply put, no you are not limited by the number of displays. The number of displays that you can use is only limited by the software that you purchase and the number of media players that you use.
The output of a media player is capable of being distributed to basically any number of displays by use of routers, switchers, receivers, transmitters, cable systems, or signal distribution amplifiers. From there, you can push content to RSS readers and desktops so that there are endpoints without any sort of player hardware.
How long does it take to learn?
This is a very astute question. The good news is that you can be up to date with all aspects of the system within two hours of online training. Further training can be accomplished in about the same amount of time, so you can practically be out of there and ready to implement digital signage within a day.
How much does it cost?
The cost of this sort of signage will vary depending on your particular needs. There is a range of price options that’s affected by the number of licenses that you need or whether you take advantage of affordable options and services.
How often do I have to update?
This will depend entirely on your particular needs and wants when it comes to digital signage. The target for updates will tend to be three to four of them a year, and the best way to keep up to date and expand functionality is to stick with updating to these new updates as soon as they become available.
One thing you can do to extend the life of digital signage is to consider using an LCD enclosure. Doing so will protect your signage from the elements.
By using a Software Maintenance Agreement, you can ensure that you always have the latest version of the software installed without having to manually update each time a new update becomes available. This requires a small fee, but the the rewards of having this activated make it worth it.
Signage is just about as old as humans. Where people have existed, they’ve always needed some way of pointing out places of interest and other informative tidbits. But, considering we’re not cavemen anymore, we also shouldn’t limit ourselves to physical signage either.
Digital signage is a new wave of technology that will revolutionize the way that we display new information.


